Frame Canvas
Frame the decision you’re stuck on.
Five questions, about fifteen minutes. You’ll leave with a one-page Frame Canvas: the metric, the people affected, the evidence, the hypothesis, and the decision. We start where you are and sharpen it with you as you go — no wrong answers, nothing to get past.
What you’ll get
Ship a self-serve permissions flow?
Outcome
Trial-to-paid conversion from 12% to 20% by Q3.
Affected user
Mid-market ops managers onboarding a new hire — stuck at permissions setup (45 mins, needs IT).
Evidence
• Support tickets for permissions +40% QoQ (Zendesk)
• Three of last five churned accounts cited onboarding (exit interviews)
• Time-to-first-value 14 days vs competitor's 3 (activation funnel)
Hypothesis
We believe new team members abandon permissions setup because the flow requires IT for steps they should own themselves.
Decision
Should we ship a self-serve permissions flow to replace the IT-dependent process?
What a finished frame looks like.