Workshop
Redesigned the portal experience to streamline workshop operations and elevate the customer journey.
Client
Bikebook
Services
Product design UX research Rapid prototyping Feature discovery
Industries
Mobility services
Date
2023
Bikebook is the fastest and most transparent way to book bike servicing. We facilitated discovery, prototyping and user testing of new features including booking management, real-time chat and service history tools into their Workshop product.
Bikebook set out to modernise a traditionally offline industry - independent bike workshops that relied heavily on pen, paper and patchwork systems. These small businesses needed a digital solution that didn’t overwhelm or overcharge them. The challenge wasn’t just technical, it was behavioural: create a platform that felt native to bike mechanics, not tech teams. Simplicity, speed, and practical relevance were essential for adoption.
We worked closely with Bikebook to design and deliver Workshop, a low-cost, workshop management platform purpose-built for independent mechanics. Features included in-app parts approvals, automated inventory, customer messaging integration (across WhatsApp, Email, Instagram, and more), and digital reporting - all focused on reducing admin and improving service. Our design process centred on direct mechanic feedback, ensuring every function was intuitive and workflow-aligned. Workshop transformed everyday operations for early users and laid the groundwork for broader market rollout in an underserved niche.
