Sentrisk
Led discovery and UX for an AI-powered supply chain risk platform launched with Marsh McLennan.
Client
Marsh McLennan
Services
Product discovery UX design AI strategy MVP definition
Industries
Risk management and insurance technology
Date
2024
Sentrisk is an AI-powered platform integrating leading data capabilities with over 150 years of Marsh McLennan risk expertise. It empowers companies to take control of supply chain risk through better insight and automation.
Sentrisk was launched as an ambitious innovation initiative inside MarshMcLennan, one of the world’s most established risk management firms. The goal: transform how enterprise clients visualise, assess, and plan for risk within their global supply chains. Legacy systems, fragmented data and slow decision cycles made supply chain visibility a critical challenge. Sentrisk needed to bring simplicity, clarity, and strategic insight to a space dominated by complexity.
We led the digital strategy and UX for Sentrisk’s MVP, designing a platform where users could not only visualise their entire supply chain, but understand it through a single, actionable metric: the Sentrisk Score. This innovation made it possible to scenario plan and prioritise improvements in resilience, cost and location with clarity. Working closely with product and business stakeholders, we validated real user needs, shaped feature prioritisation and launched the platform in under 6 months. The product generated a high quantity of qualified leads at launch, won two industry innovation awards, and became a flagship example of enterprise transformation inside a 150-year-old organisation.
