Gomi

Gomi was created with a clear sense of purpose: To make beautiful products that last.
CRO
E-commerce
UX/UI design
Client
Gomi
Date
June 2023
Industry
Consumer electronics
Website
https://gomi.design
Challenge

Achieve an increase in conversion rate

Gomi were looking for help with improving their product page for conversion. They are a small UK based company who is on a mission to make sustainable consumer technology a thing of the future, where e-waste doesn’t pollute the world.

Solution

Test and learn

To address Gomi's goal of enhancing their product page for better conversion rates, Skysoclear developed a comprehensive solution tailored to streamline the user journey.

Recognising Gomi's commitment to sustainable consumer technology and the complexity presented by their app's wide range of features and user personas, our strategy focused on simplifying the onboarding process. By meticulously redesigning the onboarding flow, we aimed to quickly guide users to their "a-ha" moment, reducing overwhelm and enhancing user comprehension.

This redesigned onboarding experience, coupled with targeted improvements to the product page, was designed not just to clarify the app's value proposition, but also to significantly lift user retention. With a holistic approach and a clear objective to increase 7-day retention by 25%, our solution positions Gomi to better communicate their mission and convert visitors into engaged users, paving the way for a future where sustainable technology is the norm.

‍

‍

Impact

Driving sustainable growth for Gomi with a 500% conversion rate increase

Through the strategic redesign and simplification of the new customer journey, coupled with targeted enhancements to Gomi's product page, Skysoclear's intervention marked a turning point for the sustainable tech company. In just three months, our efforts led to a 500% increase in Gomi's conversion rate. This remarkable achievement not only underscores the effectiveness of our user-centered approach, but also solidifies Gomi's position in the market as a leader in sustainable consumer technology.

The success of this project reflects our commitment to delivering solutions that not only meet but exceed our clients' goals, driving significant business growth and contributing to a greener future.

500%
Increase in conversion to add to cart over 3 months
"The best conversion specialist we have worked with. Based more on logic and data, than wishful thinking, Skysoclear have been a pleasure to work with."

Pawan Saunya

Co-founder and CPO, gomi