User experience design

I'm Ross Chapman, a user experience designer based in the UK. I specialise in designing digital experiences, specifically in the eCommerce space.

I'm available to speak at events, lead workshops and more. Email me!


I'm tasked with defining the usability and interaction strategy, proposing solutions that promote user needs and take into account business goals, conversion and optimisation.

I liaise with stakeholders in order to understand business data and needs, all the while being a champion for users.

  • Sketching
  • User Research
  • Prototyping

I work with companies to improve the user experience of their digital products and services. Collaborating with in-house teams, I work with stakeholders to discover, rapidly prototype, design with data and test with real users to make a better digital product and a more successful, user-centered business.


  • Cycling Weekly
  • Ericsson TV
  • Hult
  • ITV
  • UK Cycling Events
  • Wiggle