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Fusion Media
The challenge
Fusion Media were relaunching their brand identity and tasked Skysoclear with producing a behind the scenes video to their “We’ve Got Cycling Covered” photo shoot, featuring Rapha Condor’s Dean Downing and Olympic silver medallist, Craig MacLean.
What we did
The video documents how the shoot was conceived with Fusion Media MD Adam Tranter and photographer Stuart Hendry and follows the athletes getting covered in paint in the name of branding!
As a result, Fusion Media have raised their profile and the video has had over 500 views on YouTube.
Behind the scenes
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