Wight Winter
Our latest video for UK Cycling Events:
Video Production Studio
- 07729 702277
Why use video?
When I go to networking, and explain what we do, I often get asked “why should my company use video?. Here are my reasons for using video:
Explain something better
People are 75% more likely to watch video than read print. (ref)
Would you rather read a year-end report or watch a video illustrating the results? Apply that to your audience and workforce – video gets the attention that PDF will never get.
Capture an event or experience/emotion
Photos take a snapshot, but how can you capture the experience of actualy participating in something? Our videos for UK Cycling Events aim to capture the experience a rider has at an event from start to finish. Here’s our latest road production:
Analysing the results, half of the views for the video are from participants, so the other half must be from people that have picked up the video from friends or on sports blogs. The reach a video has is amazing.
Improve your search ranking
Did you know that having a video that is correctly keyworded can improve your listing on search results?
Google, Yahoo, MSN, AOL are among the hundreds of search engines that give priority listings to websites that host video content. In addition to this, you can build in ‘tags’ on the video and this enhances it’s potential on the internet. (ref)
Create a video, title and tag it up correctly and embed it on your website. Then see the change on your search rankings. It will help.
Repurposing information
We did this recently for a client’s website. Each page of their site featured an introductory paragraph and to go alongside that, we created a video as well – same words, different presentation. We’re keeping an eye on what visitors decide to do – watch the video or read the text, but simply repurposing information and giving your customers a choice to consume your content is a good way to ensure your message remains relevant with your audience.
If you had an article, or a research document in text format, you could convert this into a video to put on to YouTube or Vimeo or Facebook, repurpose again into podcast or vodcast, and if you really wanted, on to a dvd (but you know our thoughts on that). So from one piece of content, you have many channels to push it to – and many different groups of people to watch it.
To be different
You would be surprised to see that not a lot of your competitors are using video, and if they are, may not be using it well. Be the first. If you want some help with ideas, let us know – maybe we can help.
Here are some of the main reasons I come up with, but here’s some further ideas you can use:
Video testimonials
A number of companies now use video testimonials to spread news about their good service – from their customers perspective. Seeing and listening to real people outside of your company talk about their experiences with your company and the results they achieved is much more authentic than telling people what you do and why they need you.
Video blogs
I bet no one is doing this in your sector. All it requires is guts, some time and a little preparation. Like your blogs, formulate a strategy and stick with it.
Say you make environmentally friendly bird boxes (like thesmallgreen company). You release one video per week following this plan:
- What is the problem with current bird boxes and how does this product solve it?
- How did you approach the design, how did you source the materials? How environmentally friendly is it?
- A trip to the factory to see the bird boxes being made – an interview with the team and the finished product going into boxes
- Getting the product into the shops and into peoples hands – what’s it like? Does it solve the problem?
Whatever your strategy is, it’ll be bespoke to your company. You’ll probably find your competitors are looking at it and learning something from you too!
Behind the scenes
I love seeing behind the scenes videos, and I’m sure I’m not alone. If you go to my blog, you’ll find I post a video that I like and then the behind the scenes, which as a videomaker, I find more interesting. Behind the scenes shows transparently how you did something. You can’t get more real than seeing how something was made – and your audience will love you for it.
It also serves as a great second video for a user to watch, keeping more eyes on your brand. Berghaus recently launched a brilliant ad for their brand, but the behind-the-scenes is equally as good!
So here’s a few ideas and reasons for using video. The best thing you can do is try and measure the success. If you have any further questions or ideas, please leave them in the comments.
Southampton Jelly Christmas
To get into the Christmas spirit, our final co-working Jelly of the year will have a festive flavour.
Southampton Jelly, for those that don’t know, is a co-working group in Southampton, made up of mainly freelancers, who escape the home office for the day and work from The Trago Lounge, in Portswood.
So for Christmas, we’re going to work in the morning (as I find it to be the most productive of the day), and when that midday bell tolls, we’ll put the laptops away and get in the festive cheer – probably with a group lunch.
If you’re in or around Southampton and would like to join us, please sign up over on Eventbrite.
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