Must watch: Caine’s Arcade

Posted by Ross Chapman on 11 Apr 12

I don’t know if any of you have seen this yet, but this is true storytelling. Caine’s a 9-year-old boy who started making a cardboard arcade inside his dad’s used auto part store – using many of the textbook entrepreneurial practices successful companies use today.

While the filmmaker Nirvan Mullick contributed to the story by arranging a flashmob, there’s nothing fake here – it’s all genuine and you come away with high emotion, the feeling that if you put your mind to it, you can accomplish anything.

When we meet customers for the first time, they come to us with a sense of what they think their video should be like – that it should have an intricate and complex format, wizzy graphics and expensive visual effects. No. Simple storytelling works – and that’s something we can agree with.