Letters from myhotel Bloomsbury

Posted by Ross Chapman on 13 Mar 12

We’ve recently had the pleasure of working with the myhotels group. Each of their boutique hotels in London and Brighton delicately balance award-winning design and unique experiences with a distinctive local flavour.

We were tasked with capturing the local flavour of one of their hotels, myhotel Bloomsbury, but instead of focussing on the hotel itself, we left the lobby and explored the local attractions, places to be entertained and highlighted what you can do while you’re in the area.

We chose to film in timelapse, which essentially means seeing a “sped-up” version of the world. It involves taking a series of photos, one every 4 seconds or so. Marry that with a soundtrack provided by KIDDA, and you’ve got ‘Letters from myhotel Bloomsbury’.

Locations included the Paramount club, Central working, Bedford Square, the South Bank and myhotel Bloomsbury itself.

Imran Hussain, Director of Marketing at myhotels group said:

Working with Skysoclear was a dream. No job too big… Or small for that matter! They understood our brand and our direction and completely brought it to life.

Their grasp of digital was empirical to the success of the project.

It was great to work with a hotel group that had the willingness to try something new, to experiment – not a lot of people are doing this. This is what sets myhotels group apart from its competition.

The result? See for yourself.