We’ve recently had the pleasure of working with the myhotels group. Each of their boutique hotels in London and Brighton delicately balance award-winning design and unique experiences with a distinctive local flavour.
We were tasked with capturing the local flavour of one of their hotels, myhotel Bloomsbury, but instead of focussing on the hotel itself, we left the lobby and explored the local attractions, places to be entertained and highlighted what you can do while you’re in the area.
We chose to film in timelapse, which essentially means seeing a “sped-up” version of the world. It involves taking a series of photos, one every 4 seconds or so. Marry that with a soundtrack provided by KIDDA, and you’ve got ‘Letters from myhotel Bloomsbury’.
We have just finished shooting a video for Whitehorn & Guard, Estate Agents based in Hedge End and Bishops Waltham, Hampshire. They were after a video to help promote their new Keep Track service, a web based sales tracker that enables vendors to stay updated with every step of the sales process.
Filming took place over two days, in a number of different locations, to help illustrate the flexibility of the service. This gave us a real insight into how their offices are run, and enabled us to meet as many of the staff as possible. Beneficial, as instead of hiring actors, to keep the authenticity, Whitehorn & Guard were keen to use their own personnel in the video. After all, who better to explain the benefits of Keep Track, than the people who know it inside out?
So, how did we prepare for the shoot?
We worked with a copywriter on a script which was displayed on an iPad, akin to an autocue. Scripting a video ensures the desired message is put across accurately and concisely, and ultimately saves time.
We also developed a storyboard so that everyone involved had a clear picture of the video’s structure. Visually prototyping in this way allows everybody to understand the direction and helps us decide on locations and shots.
Everyone at Whitehorn & Guard were very friendly and accommodating. The atmosphere was relaxed and this made the shoot a lot of fun. We are editing at the moment, but keep an eye out, as it will be ready to share next week. And in the mean time, why not take a look at a few more of our behind the scenes photos?
One of the most compelling cycling events of 2011, the Wiggle Super Series videos, produced by Skysoclear have amounted to over 47,000 video views.
That’s astonishing, considering that each video is getting double the numbers of entrants per event. Having been featured in British Cycling and Cyclosport certainly helped gain popularity within the cycling community.