Blog It For Babies

We’ve recently finished working on a video for a brilliant cause; Blog It For Babies, the digital campaign for Save the Children’s Build It For Babies appeal.  This appeal focuses on mothers and children living in some of the remotest parts of Bangladesh, and the money raised will be spent on building clinics that allow women to give birth in a safe and clean environment.  The aim is to reduce the horrifyingly high infant mortality rate in the region.

Build It For Babies has struck a chord with the blogging community, so we asked bloggers to send us self-shot clips showing their support for the campaign.  We then teamed up with Annie Spratt, a prolific blogger, Save the Children fundraiser and all round excellent person, to create a feature that was informative, emotive and would inspire people to get involved.

Here is the finished result.

Thanks to Annie and all the bloggers who got involved.  We are so proud to have been a part of this campaign, and have our video featured on the blog it for babies homepage.

Must watch: Tippexperience

If you haven’t seen this – you’re in for a treat. Tipp-Ex have used YouTube annotations to the max to produce an interactive YouTube advert (thanks for the tip Family ).

Just watch:

So how did Tip-ex do it? Following on from their previous “Hunter vs Bear” campaign that received 50 million views, they’ve followed up with this “Hunter and bear’s 2012 birthday party”.

We gather that there are (via adverblog ) “46 different scenes available and 8 scenes that will require interactions”.

Why will it be successful? It’s fun and it’s going to get shared (we’re sharing this right?). Also, it does something clever. It’s not ramming Tip-Ex down the throats of all who watch it. The hook is the story. When people are talking about the hunter vs bear video, someone is inevitably going to ask “what’s it all about” and the reply will have something to do with Tip-Ex.

As the client, Bob Thacker, senior VP-marketing and advertising at OfficeMax, says on the Buzzman website:

“The secret is respecting the consumer. You are interrupting their life. All advertising is unwanted, so if you’re going to crash the party, bring some champagne with you.

Brilliant brilliant brilliant campaign.

We’re speaking at Soton Digital!

We’ve been selected to speak at the upcoming Soton Digital. Soton Digital is a new networking group based around Southampton, Hampshire.

It’s for anyone in the digital marketing industry. Based on the success of the first #SotonDigital event, a mini conference is launching on Friday 25th May 2012 – from 12.30pm.

We’ll obviously be talking about video. That’s about as much as we can divulge at the moment, but we’re really looking forward to meeting everyone there. If you’re attending, let us know in the comments!

If you would like to come and haven’t got a ticket – you had better get a move on, as there are only 20 remaining. Sign up to Soton Digital now!